What does heat-not-burn mean?


You've likely heard the term heat-not-burn in discussions about tobacco heating products. We’ve cut through the confusion and provided a clear and concise explanation of the technology. We've unpacked its meaning and explored how it differs from traditional cigarettes.

What is the meaning of heat-not-burn?

It refers to a technology that heats sticks to a high enough temperature to release nicotine and other compounds, but without burning it. This is the crucial distinction from traditional cigarettes, which rely on combustion (burning).

In a traditional cigarette, sticks are burned at a high temperature. This combustion process creates smoke containing chemicals. Heat-not-burn devices, on the other hand, typically heat to a lower temperature that avoids combustion.

Are heat-not-burn products cigarettes?

First, it's important to clarify the terminology. Heat-not-burn products are not cigarettes in the traditional sense. They use specially designed nicotine sticks that are heated, not burned. 

Do heat-not-burn cigarettes smell?

Yes, nicotine sticks do produce an odour, although it's generally considered to be less intense and less lingering than the smell of traditional cigarette smoke. The smell is often described as:

  • Less pungent: glo™ heats nicotine sticks instead of burning it. It generates an aerosol, less odour and no ash compared to a cigarette when smoked. However, this product is not risk free and contains nicotine that is addictive. (This claim is only applicable for glo™ hyper series devices.)
  • Toasted or nutty: Some users describe a slightly toasted or nutty aroma, depending on the flavour.
  • Variable: The smell can vary depending on the brand and the flavour

Heat-not-burn technology represents a shift. However, for existing smokers, they should consume responsibly.