Designed exclusively for glo™ Hyper, we use advanced heating technology to enhance the real taste of neo™ TrueLeaf™.
Redefine your tobacco experience.
neo™ TrueLeaf™ uses real, carefully selected leaves. In fact, we use proportionally more real leaves* than most cigarettes. Our sticks are made with the finest parts of the leaf for great taste, flavour and consistency.
*TrueLeaf™ consumables include higher proportion of lamina grade tobacco leaf compared BAT combustibles.
Sourcing
Renowned for their premium leaves and ideal growing conditions, TrueLeaf™ tobacco is sourced from countries like Brazil, Zimbabwe, Mozambique and Turkey. We work with real farmers and local communities.
Growing
Tobacco needs the perfect climate and soil to produce leaves rich in flavour, smoothness and consistency. Each plant starts its life in a seed bed, and only once its ready it is carefully planted in the tobacco fields to flourish.
Picking
We pick leaves by hand. The top leaves are left to ripen in the sun for longer to increase both flavour and intensity. That’s why neo™ TrueLeaf™ uses the finest quality leaves in our sticks.
Curing
As the leaves are dried, tobacco gets its unique flavour and colour. Burley tobacco is air-cured inside barns, Virginia tobacco uses warm air from flues and Oriental tobacco by the sun.
Grading
Once cured, leaves are rated by colour, texture and ripeness. TrueLeaf™ uses the highest quality grades available – and the most intense. Unlike most cigarettes, neo™ sticks are made of just leaves, the finest part of the tobacco plant.
Blending
Using over 120 years of tobacco expertise, our master blenders combine different types of tobacco to achieve the perfect balance of flavour, aroma and intensity. Every neo™ blend has been carefully curated to deliver the perfect puff.
