Redefine Your Tobacco Experience

Redefine your tobacco experience.

Carefully selected tobacco.

neo™ TrueLeaf™ uses real, carefully selected leaves. In fact, we use more real leaves* than most cigarettes. Our sticks are made with the finest parts of the leaf for great taste, flavour, and consistency.

*TrueLeaf™ consumables include a higher proportion of lamina grade tobacco leaf compared to BAT combustibles.

Premium tobacco, thoughtfully grown.

We work closely with experienced growers and communities to ensure the leaf used in our sticks reflects careful cultivation and quality from the field.

Premium tobacco, thoughtfully grown.

We work closely with experienced growers and communities to ensure the leaf used in our sticks reflects careful cultivation and quality from the field.

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Sourcing

Renowned for their premium leaves and ideal growing conditions, TrueLeaf™ tobacco is sourced from countries like Brazil, Zimbabwe, Mozambique and Turkey. We work with real farmers and local communities.

Three green plants of varying sizes, each with broad leaves, are displayed on a light blue background. The plants appear healthy and vibrant, showcasing different stages of growth.

Growing

Tobacco needs the perfect climate and soil to produce leaves rich in flavour, smoothness and consistency. Each plant starts its life in a seed bed, and only once its ready it is carefully planted in the tobacco fields to flourish.

Five fresh green leaves are floating against a plain light blue background, casting a soft shadow below them.

Picking

We pick leaves by hand. The top leaves are left to ripen in the sun for longer to increase both flavour and intensity. That’s why neo™ TrueLeaf™ uses the finest quality leaves in our sticks.

Several large, dried tobacco leaves are hanging in a bunch, suspended together, with a plain light background.

Curing

As the leaves are dried, tobacco gets its unique flavour and colour. Burley tobacco is air-cured inside barns, Virginia tobacco uses warm air from flues and Oriental tobacco by the sun.

A single dried brown tobacco leaf, curled at the edges, floats against a light gray background with a soft shadow below it.

Grading

Once cured, leaves are rated by colour, texture and ripeness. TrueLeaf™ uses the highest quality grades available – and the most intense. Unlike most cigarettes, neo™ sticks are made of just leaves, the finest part of the tobacco plant.

Three dried tobacco leaves in shades of brown and yellow are arranged overlapping each other against a plain light gray background.

Blending

Using over 120 years of tobacco expertise, our master blenders combine different types of tobacco to achieve the perfect balance of flavour, aroma and intensity. Every neo™ blend has been carefully curated to deliver the perfect puff.