glo™ up HYPERCLASS

Look at what need your idea is aiming to meet in the market. Why should this idea exist out there?

The experience you gain through mistakes and the knowledge you acquire gives you the answer.

Entrepreneurship isn’t taught it’s learned. And there’s a real difference between having an idea and putting it into action.

A good entrepreneur must master time management to handle everything that daily life throws their way.

It’s important to choose your collaborators and team based on your vision.

You definitely need to research the market to understand why your idea should be out there.

It’s smart to target a specific audience one you know is your ideal customer group.

It’s crucial to know the audience you’re speaking to—the tone of voice, and the way you communicate with them.

I make sure to follow other companies whether in fashion or cosmetics that stay on trend, and I adapt those trends to fit my own brand.

What matters is accepting failures just as much as successes because they help you gain knowledge, learn from your mistakes, and move forward.

Change is always happening and that’s a good thing. It means we’re evolving, and so is our audience.

The first step is, of course, social media which anyone can manage on their own and learn a lot from, at a low cost.

One glo™ up tip: create a business plan—not just at the beginning, but throughout your entrepreneurial journey. It’s essential. The A to Z.