Το όραμα της BAT για ένα βιώσιμο καινοτόμο μέλλον
glo IS THE RESULT OF BAT'S COMMITMENT TO CREATING A BETTER FUTURE
“We have a clear purpose to create a Better Tomorrow by reducing the health impact of our business, creating new products, backed by science, that provide adult smokers with alternatives.”
BAT, a global leader in consumer goods with a wide range of tobacco and nicotine products, was founded in 1902. The company operates in more than 175 markets and has 75 manufacturing facilities around the world. With its long-standing experience and expertise in tobacco and nicotine, BAT continues to innovate and invest in science to identify “next-generation” products and move away from conventional products. More than 1,500 dedicated scientists and engineers work on these. BAT’s science and research is transparent and the results of the studies are published and available on the company’s scientific website, bat-science.com. The studies are also reviewed by reputable scientific journals. BAT has developed a portfolio of non-combustion alternative smoking products, including the heated tobacco product glo.
The glo is the result of a long-term and extensive R&D program involving more than 100 world-renowned designers and microengineers, along with manufacturers across five continents. The glo hyper+ is the latest model to be launched and features the most advanced technology yet developed by BAT.
BAT's ambition is to reach fifty million consumers of combustion-free products by 2030. If you want to know more information, here is a link to learn more about the world of BAT and its corporate vision.
